万众期待的“ApexTire2023 中国轮胎年度大选”正式拉开帷幕，活动以“新质，新动能”为主题，由中国轮胎商务网（tirechina.net）发起主办，业内权威机构和众多主流媒体支持协办。

　　The highly anticipated "ApexTire2023 China Tire Annual Election" has officially begun. Centered around the theme "New Quality, New Momentum," the event is initiated and hosted by China Tire Business Network (tirechina.net), with support and co-sponsorship from authoritative institutions within the industry and numerous mainstream media outlets.

　　“ApexTire2023”旨在“树立行业标杆，启迪行业未来”，引导轮胎产品和技术进步的方向。通过总结过去一年轮胎行业以及汽车后市场在品牌、技术和产品方面取得的成就，记录产业技术和商业模式创新的足迹，让渠道终端和消费者更客观了解行业的品牌发展情况，为用户的消费行为提供科学的决策依据。

　　The "ApexTire2023" aims to "establish industry benchmarks and inspire the future of the industry," guiding the direction of progress in tire products and technology. By summarizing the achievements of the tire industry and the automotive aftermarket in branding, technology, and products over the past year, it documents the strides made in industrial technology and business model innovation. This effort enables channel end-users and consumers to have a more objective understanding of the development of industry brands and provides a scientific basis for consumers' purchasing decisions.

　　作为轮胎和汽车后市场行业极具规模和影响力的全国性评选活动，“ApexTire2023”被业界广泛认为是由国际巨头领衔、中国知名自主品牌共同参与并实现跨界融合的轮胎和汽车后市场行业“年度奥斯卡”，是品质和行业地位的品牌背书。

　　As a large-scale and influential national selection event in the tire and automotive aftermarket industry, "ApexTire2023" is widely regarded within the industry as the "Annual Oscars" of the tire and automotive aftermarket sector. Led by international giants and featuring the participation of well-known Chinese independent brands, this event achieves cross-industry integration. It serves as an endorsement of quality and a testament to industry status for the brands involved.

　　创新五大维度评选标准

　　Innovate the five major dimensions of the selection criteria.

　　万物之始，大道至简，衍化至繁。创新五大维度评选标准，深化产业链互动和跨界融合，是“ApexTire2023”的主要特色。本次“ApexTire2023”评选活动以创新驱动、市场共赢、用户体验、行业领先、绿色发展等五大维度为品牌核心评价体系，持续创新活动模式，发现好产品,彰显好品牌。作为评选的核心要素，本届“ApexTire2023”在评选标准中融入了多元的变革因子。“ApexTire2023”创新的评选标准的五大维度，彰显中国式现代化更强调经济发展的质量、平衡、安全和可持续性背景下的轮胎行业发展方向。

　　At the foundation of all things, the greatest truths are simple, evolving into complexity. The innovation of five key dimensions of selection criteria, deepening industry chain interaction, and cross-industry integration, are the main features of "ApexTire2023." This year's "ApexTire2023" evaluation activity employs a core brand evaluation system based on five dimensions: innovation-driven, market win-win, user experience, industry leadership, and green development. It continuously innovates the event format, discovering outstanding products and highlighting excellent brands. As the core elements of the selection, this edition of "ApexTire2023" integrates multiple transformative factors into its evaluation criteria. The innovative dimensions of "ApexTire2023" showcase the direction of the tire industry's development within the context of Chinese-style modernization, emphasizing the quality, balance, safety, and sustainability of economic growth.

　　“ApexTire2023 中国轮胎年度大选”将在企业申报资格海选，第三方权威机构质量检测结果(一票否决权)基础上，通过线上用户投票(占比30%)、专业市场调研(占比20%)、专家导师团评审(占比40%)、媒体观察评议(占比10%)流程,以线上线下大数据+智能算法产生ApexTire品牌荣誉指数，确定ApexTire2023 中国轮胎年度大选榜单，并举行盛大的颁奖盛典全球张榜。

　　The "ApexTire2023 China Tire Annual Election" will begin with a pre-selection of corporate applicants, followed by quality inspections conducted by third-party authoritative organizations, which hold veto power (one-vote disqualification). The final selection is determined through a combination of online user voting (accounting for 30%), professional market research (20%), reviews by a panel of expert mentors (40%), and media observation and commentary (10%). Utilizing both online and offline big data in conjunction with intelligent algorithms, the ApexTire Brand Honor Index is generated. This index will determine the honorees of the ApexTire2023 China Tire Annual Election, culminating in a grand award ceremony that will be globally announced.

　　深化产业链互动和跨界融合

　　Deepening Industry Chain Interaction and Cross-Industry Integration

　　“ApexTire2023 中国轮胎年度大选”致力于实现轮胎产业链互动，将汽车、设备等行业应用场景跨界融合推向新的高度，加大在轮胎用户和渠道终端的传播力度，扩大评选活动在汽车制造、工程机械、物流交通、汽修保养以及在代理商和车主群体的影响力，传播行业好故事，弘扬行业好声音。

　　The "ApexTire2023 China Tire Annual Election" is dedicated to enhancing interaction within the tire industry chain, elevating cross-industry integration with automotive and equipment applications to new heights. It focuses on increasing outreach to tire users and channel end-users, expanding the impact of the selection event in automotive manufacturing, construction machinery, logistics and transportation, auto repair and maintenance, and among distributors and vehicle owners. This effort aims to spread inspiring stories from the industry and promote its positive image.

　　作为汽车服务市场主力军团，润滑油、轮胎和汽修领域的优秀企业通过商业创新赋能终端、跨界融合已经成为发展趋势。由“照顾好每一辆汽车”为使命的汽车媒体善养汽车、NEV新能源汽车观察发起主办，中国润滑油信息网、中国轮胎商务网联合主办的“2023年度汽车服务竞争力评选”将与ApexTire2023中国轮胎年度大选同时举办，将对在汽车服务市场表现优秀卓越的润滑油、轮胎、电池、汽修连锁、汽车文化等品牌、产品和服务进行研究和荣誉认证。活动将让卓越的产品品质与服务体验成为品牌与用户沟通的纽带，向用户分享品牌品质，传递品牌创新精神，实现产业链共赢，致力于成为中国汽车服务市场的“风向标”、智慧服务模式的创新标杆。

　　As leading forces in the automotive service market, outstanding enterprises in lubricants, tires, and auto repair are trending towards empowering end-users through business innovation and cross-industry integration. The "2023 Annual Automotive Service Competitiveness Selection," initiated by automotive media dedicated to "taking good care of every car," such as Syang Automotive and NEV New Energy Vehicle Observation, and co-hosted by China Lubricant Information Network and China Tire Business Network, will be held concurrently with the ApexTire2023 China Tire Annual Election. This event will research and honor brands, products, and services that have excelled in the automotive service market, including those in lubricants, tires, batteries, auto repair chains, and car culture. The activities are designed to turn exceptional product quality and service experience into a bond between brands and users, sharing brand excellence, conveying the spirit of brand innovation, and achieving a win-win situation for the entire industry chain. The aim is to become a trendsetter in China's automotive service market and a benchmark for innovative smart service models.

　　据介绍，颁奖典礼将同期举办“2024中国新能源汽车服务发展高峰论坛”，新能源汽车是中国智造走向世界舞台的名片，届时将有润滑油、轮胎、新能源汽车领域大咖为各位同仁带来行业前沿观点与战略启迪。行业领袖、专家泰斗、知名企业CEO、GM、ApexTire2023中国轮胎年度大选获奖企业领导等多位中外润滑油、轮胎和汽车后市场产业链嘉宾将共襄盛举，共建美好，它将引领业界人士对产业作更前瞻、更深入的思辨，积极推动行业的健康发展。

　　According to the announcement, the award ceremony will coincide with the "2024 China New Energy Vehicle Service Development Summit Forum." New energy vehicles represent China's smart manufacturing on the global stage. The forum will feature key figures from the lubricant, tire, and new energy vehicle sectors, bringing industry-leading perspectives and strategic insights to colleagues. Industry leaders, top experts, renowned company CEOs, GMs, and leaders of companies awarded in the ApexTire2023 China Tire Annual Election, as well as other distinguished guests from both domestic and international segments of the lubricant, tire, and automotive aftermarket industry chains, will come together for this event. Their collaboration aims to inspire deeper and more forward-looking contemplation within the industry and actively promote its healthy development.

　　新一轮科技革命和产业变革与我国加快转变经济发展方式形成历史性交汇，行业处于新能源变革加速演进的关键节点。倡导以创新驱动为引领，在“双碳”目标背景下，摆脱行业的传统增长路径，形成并发展先进程度跃迁的新质生产力，以更高的发展效率和效能持续升级轮胎产业体系，创造新产业、培育新动能、形成新优势。

　　The current wave of technological revolution and industrial transformation intersects historically with our country's accelerated shift in economic development methods, placing the industry at a crucial juncture in the evolution of new energy transformation. Advocating for an innovation-driven approach, especially under the "dual carbon" goals, the industry is encouraged to break away from traditional growth models. This approach focuses on forming and developing a new caliber of productive forces characterized by advanced development leaps. It aims to continuously upgrade the tire industry system with higher efficiency and effectiveness, thereby creating new industries, fostering new momentum, and establishing new advantages.

　　大繁若简，简而不凡。回首来时路，ApexTire2023中国轮胎年度大选见证中国轮胎产业发展历程几多峥嵘辉煌；眺望前行程，新质生产力的注入让中国智造迸发出冲开绝壁夺隘的洪荒伟力。作为行业波澜壮阔奋斗史的亲历者和见证者，“ApexTire2023中国轮胎年度大选”始终坚持以“树立行业标杆，启迪行业未来”主旨，引导轮胎产品和技术进步的方向。

　　In the grand complexity of things, there lies an underlying simplicity that is far from ordinary. Looking back, the "ApexTire2023 China Tire Annual Election" has witnessed the many remarkable achievements in the development of China's tire industry. Looking forward, the infusion of new productive forces propels the might of China's intelligent manufacturing, breaking through barriers with unprecedented power. As both a participant and observer of the industry's vast and tumultuous history of progress, "ApexTire2023 China Tire Annual Election" steadfastly adheres to the principle of "establishing industry benchmarks and enlightening the future of the industry," guiding the direction of tire product and technological advancement.

　　沧海横流，方显英雄本色；初心如炬，更知实干兴邦。一个风华正茂的中国，一个日新月异的行业。ApexTire2023中国轮胎年度大选将矢志前行，踔厉奋发，以轮胎“奥斯卡”致敬行业英雄，彰显王者荣耀！

　　In tumultuous times, true heroism emerges; with unwavering initial resolve, the importance of action in nation-building becomes even more evident. A vibrant China and an industry that evolves day by day. The "ApexTire2023 China Tire Annual Election" is committed to moving forward with determination and vigorous spirit, honoring industry heroes with the "Oscar" of the tire world and showcasing the glory of the champions!

　　ApexTire2023中国轮胎年度大选秘书处咨询热线：

　　林老师13229655098（微信同号）

　　邮箱地址：vip@tirechina.net